Markup Calculator
Calculate markup percentage, selling price, and profit. Instantly compare markup vs margin.
Understanding Markup
Markup is the percentage added to the cost of a product to determine its selling price. The formula is: Markup% = (Selling Price − Cost) / Cost × 100. For example, if a product costs $60 and you sell it for $90, the markup is ($90 − $60) / $60 × 100 = 50%. This means you added 50% on top of your cost.
Markup and margin are often confused but measure profit differently. Markup is profit relative to cost, while margin is profit relative to selling price. A 50% markup equals a 33.33% margin — the same dollar profit, just expressed as a percentage of different bases. Our margin calculator lets you work from the margin side if that's how you think about pricing.
Getting markup right is critical for retail and e-commerce businesses. Too low and you can't cover operating expenses; too high and you lose customers to competitors. Common markups vary by industry: grocery stores typically use 10–30%, clothing 50–100%, and restaurants 200–300% on beverages. For quick percentage calculations, see our percentage calculator, or use the discount calculator to see how sales affect your margins.